Desired outcomes mined from Dominio onboarding-call transcripts and scored on the same Ulwick maths as Support OS (Opportunity = Importance + max(Importance − Satisfaction, 0)). Two lenses: where Pluggy can lift the consent/bank-connection job, and where Dominio can improve their own onboarding. Top-left = most underserved.
Method: diagnostic quotes model-judged in background workflows (consent + onboarding lenses). Importance/Satisfaction 1–5 → 0–10. Firms masked. Internal artifact — evidence snippets may contain names.